Havas Media Group UK, with Havas JUMP recently bartered a year-long deal between Kia and Digital Cinema Media (DCM) to support its new ‘Movement That Inspires’ electric vehicle campaign across its indie cinema estate. The Drum catches up with them about why now was the time to go big on cinema.
Source: Why Kia Thinks Resurgent Independent Cinema Can Tell The Story Of Electric Cars | The Drum