“We may have to make some changes to that overall strategy.” With those words, Disney CEO Bob Chapek jumped into the theatrical fracas initiated by Jeff Shell at Universal over the past few weeks.
Disney’s boss reaffirmed the company’s belief in the theatrical process for its tentpole releases, but reserved the right to alter that strategy with some films depending upon the availability and accessibility of movie theaters. Though the interview garnered significant press, the response from trade journals and from exhibition itself was far more muted than the maelstrom that Mr. Shell stirred up last month that brought the wrath of cinema owners such as AMC and Cineworld.
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