In cooperation with cinema tech company CJ 4DPLEX, Marcus Corp. CEO Greg Marcus introduced Wisconsin’s first Screen X movie theatre at Marcus Ridge Cinema in New Berlin on Monday; offering a new way to experience your favorite film on the big screens.
The new Screen X theatre at Marcus Ridge Cinema is equipped with a 270-degree screen that wraps around three walls in a theatre to provide an immersive movie-going experience with state-of-the-art visuals and sound to make viewers feel like they’re inside the movie.