Going to the cinema is expensive, especially if you don’t live near a cinema that’s run by people who have given up and sell tickets for next to nothing. Which generally doesn’t happen if you only live near an Odeon. Well there is some good news, since you can now get a 12 month discount on Odeon tickets by spending Lego VIP points.
Source: You Can Now Spend Lego VIP Points on a 12 Month Odeon Cinema Discount | Gizmodo UK